Learning in a digital age/LiDA104/Media literacy/Start evaluate press release

Challenge summary

Summary:	Critical review of a press release.
	1 hour
	Linked to Task 1 of Edubit assessment for LiDA104.

Press releases are inherently biased, because they typically aim to put a positive spin on an announcement and therefore provide an ideal format for critical evaluation.

Start here

Stimulus resources

• How press releases work
• Latest news, published by PRLOG press release distribution.
• Newsroom at Newswire.
• News feed at Cision, PR Newswire (see advanced search feature).

Purpose

The purpose of this challenge is to:

• enable learners to develop critical media skills by evaluating a press release of a business or topic area of interest.